I believe  that digital media is an incredible tool, and if anyone that can create a fully functional website in under an hour isn't proof of that, then I don't know what is. However, contrary to popular belief, it isn't a one size fits all kind of thing. In order to really measure success in digital, a brand needs to identify their core values and appeal to an audience that admires the same qualities as they do. How a brand approaches an audience is what determines whether that same appreciation is converted in to an action or not. This, I believe, is the key to digital success. It's what separates the basics from the big leagues. It's a tactful, strategic approach that makes a brand extraordinary. It is where the unforgettable happens and it is precisely where I thrive. 

 

I welcome opportunities that broaden my horizons and strengthen my skills. I've learned to take the best (and worst) pieces of a situation to determine outcomes and best practices. I'm continuously finding ways to hone in on my craft by exploring different creative outlets, online webinars, volunteering, entrepeneurship and unique opportunities in the work place. I like to cast the widest net possible to understand behaviors on the most personal level possible. 

 

The last piece of the puzzle is engaging with social media. The buzz is unceasing and it can be an art form if you let it. When it comes to social I aim to embrace pictures, headlines and captions and craft them with just the right amount of punch. The social space can be a tough one to crack, but converting obstacles into silver linings is the perfect gateway for a brand new idea. For a deeper look at some of my accomplishments in the digital space just click here.