Brandmovers, Inc.                                                                        Atlanta, GA

Business Development Coordinator | Social Media Specialist            Aug. 2015 - Present 

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Clients: Carters, Johnson&Johnson, Lilly Pulitzer, Gerber, Pepsi, Nestle, Ocedar, Papa Johns, Mission and Goldfish

• Developed strategic promotion frameworks and engagement plans to increase repeat business

• Managed sales team communication strategy and conducted brainstorms for Blue Chip clients

• Created and executed strategized email campaigns by restructuring the CRM database, managing lead generation, writing tailored email content, collecting, analyzing, and summarizing sales data

• Cultivated lasting relationships with new business during on-call and on-site sales pitches

• Discovered unique areas of opportunities through research to maximize strategy plans

• Responsible for allocating account management, development and graphic design project hours

• Provided strategic innovation by proposing new ways to help the agency and clients stay on top of trends in the social space

• Leveraged social media platforms to gain unique insights into consumer interests and digital behaviors

• Managed and strategized social paid media buys, including creative development, media negotiations, budget allocations, traffic, reporting/tracking, proof of performance and billing administration

Universal Orlando Resort                                                          Orlando, FL

Social Media Campaigns and Events Intern                                   Sept. 2014 - May 2015

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• Instrumental in establishing UO's new social media team process and best practices

• Lead on development, training launch and sustainment of UO’s Snapchat account maintaining thousands of viewers

• Captured creative content for Halloween Horror Nights 24, Holidays, OneDirection, Celebration of Harry Potter, Mardi Gras, and GradBash special events across Facebook, Instagram, Twitter, Snapchat, YouTube and Vine

• Managed partnerships with social influencers to facilitate promotion of UO brand

• Contributed to daily strategy for editorial calendars, photography and copywriting production

• Hosted UO Holiday YouTube feature, live tweeted event launches and managed guest relations during celebrity meet-ups

• Impacted 1.2 million Facebook likes, 249K Twitter, 225K Instagram, 10.6K Vine, 7.8k Snapchat and 37k YouTube followers

• Instrumental in high level brainstorming sessions targeting campaign strategy and execution

GotChosen Inc.                                                                            Orlando, FL

International Social Media Specialist                                                  Feb. 2013 - July 2013

• Launched multilingual social media platforms such as Facebook, Twitter, VK and GooglePlus

• Translated rules, FAQ, contracts, terms of agreement, testimonials, news, and contests to Spanish

• Facilitated and upheld relationships with international organizations in Spanish and Portuguese

• Drafted and published GotChosen Inc.’s second press release on Yahoo.com

• Hosted a promotional video of EvolutionGames for Indiegogo.com